“The Co-Founder of Moz, Rand Fishkin, says that the foundation of any effective digital marketing strategy is SEO and Google Analytics.”
Once again, we come back to the sweet subject of “Brand Growth”. The two crucial tools that determine the success of any brand are— Search Engine Optimization and Google Analytics. We know that these tools are essential for any business that wants to increase its online presence, attract more customers, and grow its brand. However, how to master using these tools? In this article, we explore the different masterful ways in which SEO boosts brand growth. We will also discuss how Google Analytics supports SEO and brand growth.
We will briefly review the usage of SEO Strategies and Google Analytics. We will also learn the origin story of Google Analytics which was initially called “Urchin”. Oh! We thought you would know… Let’s take this forward by diving right into this muck of information.
Unleashing the Power of SEO and Google Analytics
Mastering the art of SEO and Google Analytics involves understanding the latest trends and best practices in these areas. However, the problem for most marketers is keeping up with the ever-changing digital marketing trends and guidelines. Knowing how to use SEO tactics and analytics effectively helps a brand’s digital marketing strategy.
Let’s get this straight… When an SEO Strategy is taken forward with the power of Google Analytics, brands grow! They help brands to identify areas of improvement and make data-driven decisions. Top 10 digital marketing companies in India, such as RankLords, believe that this improves the online presence of their clients. This is particularly important for small and medium-sized businesses that must make the most of their resources. Now let’s move on to some of the most pivotal questions.
Key Question 1: What does SEO bring to the table?
One of the key benefits of SEO is that it helps businesses increase their visibility and rankings on search engine results pages (SERPs). This is achieved by optimizing the website’s content and structure. Many impactful strategies come within the realm of SEO, such as building quality backlinks. When a business website appears at the top of SERPs, it is more likely to be seen and visited by potential customers. Having an authoritative backlink profile allows brands to showcase their credibility and reliability. Here are some of the other well-performing SEO strategies:
- Long tail keyword combinations
- Consistent blogging schedule
- Metadata on the web pages
Key Question 2: How does Google Analytics support SEO tactics?
Google Analytics, on the other hand, is a powerful tool that helps businesses understand and track their online performance. It allows brands to see how their website performs, what pages are popular, and where visitors are coming from. The information from Google Analytics can then be used to optimize the website and improve its performance. Here are some of how Google Analytics facilitates quality SEO:
- Effective customer segmentation
- It helps in understanding user behaviors
- It makes measuring KPIs easier
Going over how SEO and Google Analytics are important is undoubtedly not enough to cover it all. Let’s get some more context from history.
Google Analytics Was Launched 28 Years Ago
Going back to the start, Rand Fishkin, the Co-Founder of Moz, says that SEO and Google Analytics are the backbones of any successful digital marketing strategy. He adds that these tools give marketers the relevant data and insights to make informed decisions. That is the core of Google Analytics. The main idea behind the start of Google Analytics goes back 28 years ago! It was initially called Urchin. Back in 1995, websites used server log files to process the data. The information we now easily access would take days to extract back in the day. So people and businesses needed a way out of this issue. Urchin, which we now call Google Analytics, made data accessible to people.
A decade after the launch of Urchin, Google acquired it and rebranded it as Google Analytics. Now in 2023, businesses and individuals can do so much with this powerful tool.
Use Google Analytics To Improve SEO
By using analytics, businesses can track their full website performance comprehensively. They can see everything, including which pages could be performing better. Thus, by mastering all these data trackings, brands put SEO tactics to resolve the issues. Businesses then use SEO techniques to optimize these pages, making them more appealing to search engines and visitors. The following are some of how brands and enterprises can use Google Analytics to improve their SearchEngine Optimization (SEO) strategies:
- Helps in understanding the website traffic-
Google Analytics allows businesses to track their website’s traffic, like the number of visitors on the website, where they are coming from, and the duration of their stay on different pages. By tracking this information, businesses can identify which pages are performing well and which ones need to be optimized.
- Simplifies the tracking of organic search traffic-
Businesses can track the number of visitors coming to the website from organic search results. Search traffic information is often used to identify the keywords driving the most traffic to the website. This data is used to level the SEO by enriching the website’s content and meta tags.
- Identifies high-performing content and keywords-
Since brand growth depends on communication, content is the key. It brings engagement and reaches. Google Analytics allows businesses to see which pages on their website are the most popular among visitors. By identifying high-performing keywords and content, companies can create more material that is similar and optimize it for search engines.
- Tracking of bounce rate and audience interests-
Bounce rate is the percentage of visitors who leave a website after only viewing one page. This rate determines the number of people who seemed disinterested in the topic right from the start. Google Analytics allows businesses to track the bounce rate on their website and identify which pages have a high bounce rate. Businesses can optimize the pages by identifying high bounce rate pages to improve engagement and reduce the bounce rate. Thus, using SEO tactics to reduce the bounce rate and boost the page retention rate.
- Helps in making websites more mobile friendly-
With the increasing use of mobile devices, tracking how well a website performs on mobile devices is essential. India recorded about 2.2 billion networked devices in 2022. Out of this, 38% of devices were mobile phones. This means that, in fact, 829 million devices in India are mobile phones. Google Analytics allows businesses to see how many visitors are coming to the website from mobile devices and how well the website performs on these devices. By tracking this information, brands optimize their websites to be more mobile-friendly.
- Tracking the goal conversions for businesses-
Google Analytics allows businesses to set up goals for their website. The plans can be any call to action (CTA), such as “contact us” form submissions, e-commerce transactions, newsletter sign-ups, registering for pre-purchase products, and much more. Businesses can identify the most effective pages by tracking the conversion rate for these goals. This helps in driving conversions and optimizing them accordingly.
The Power Of SEO Drives Brand Growth
So how does one drive growth for their brand with the help of Google Analytics and Search Engine Optimization strategies? Let’s get into how Search Engine Optimization (SEO) tactics resolve the issues for brands in 2023. From a value-driven SEO expert in Delhi, the following are some powerful ways to take up SEO.
- Authentic SEO Content Serves Value-
The primary goal of search engines is to deliver quality information to users. Quality, relevant, and authentic content is one of the most important factors for SEO. Search engines prioritize websites that provide useful content for their users. The more useful the content is, the more likely it is to be shared by people and linked to other websites. Additionally, this also brings quality backlinks! The more high-quality backlinks a website has, the higher it will rank on search engine results pages.
- SEO For Content On Social Media Platforms-
Businesses can also use analytics to track their social media performance and use this information to optimize their social media strategy. Businesses can understand which platforms are more effective for reaching their target audience with the help of social media analytics. For example, by tracking engagement rates on different social media platforms, brands know the best places to implement SEO tactics.
- Impactful Headings and Key Components-
Catchy headings and subheadings make it easy for users to understand the core of the content. This makes it easy for them to scan and understand the main points. Simultaneously, the headlines also help search engines. How? Well, with the help of keywords in the headlines, search engine crawlers understand the main topic of a web page. This helps in facilitating better indexing.
Staying Updated With Best SEO Practices
Google Analytics tells brands which keywords are driving the most traffic to the website. This information is used to optimize the website content, headlines, captions, alt text, and much more. Overall, optimizing the material on the website as per the data from Google Analytics attracts more visitors. However, there is more to it… Keeping up with some of the best SEO tactics and search engine guidelines is something that every marketer has to adapt to. The following are some of the best SEO tactics to help you master this art.
- Use structured data for the business website-
Structured data helps in better search engine rankings. This is also known as schema markup. It helps search engines understand the content of your website better. The search engine algorithm can better understand the heads and subheads of your business website with structured content.
- Build backlinks-
As we discussed above, the backlinks are links from other websites to your own. The more high-quality, relevant websites that link to your site, the higher your site will rank in search results. Backlinking is an off-page SEO tactic that helps brands. Here is an informative article on the best off-page SEO Techniques.
- Use keywords in the key areas-
It is essential to use keywords in your URLs, page titles, and meta descriptions. This makes it clear what your page is about. Moreover, using keywords also helps search engines understand your content and the related material on the internet.
- Optimize your website page load speed-
Websites that load quickly are more likely to rank higher in search results. As a matter of fact, 64% of smartphone users expect a website to open within 3 to 4 seconds. Thus, websites that load quickly are considered credible in the user’s eye.
- Use social media backed with SEO-
Social media platforms such as Facebook, Twitter, and Instagram can be used to promote products or services and engage with customers. So sharing your content on social media with the best SEO tactics helps to help drive traffic to your website and build backlinks. This includes creating and sharing content, running social media ads, and responding to customer inquiries and comments.
Long story short, SEO backed with Google Analytics data can greatly benefit businesses of all domains and sizes. By optimizing your website for search engines and tracking your website performance, you can gain valuable insights into your target audience and improve your online presence. Furthermore, by implementing SEO strategies, businesses can drive more traffic to their website. Ultimately, this boosts their conversions.
The Key Takeaways
Mastering the art of SEO and Google Analytics is essential for any brand that wants to grow its online presence and attract more customers. By understanding the latest trends and best practices in these areas and by effectively applying them to their digital marketing strategy, businesses can increase their visibility, attract more visitors, and make data-driven decisions to improve their online performance. Do you still need clarification and help? Take your business to the next level with the best digital marketing company in Delhi—- RankLords!
We would be more than happy to discuss your needs and tailor a solution that fits your business. By providing expert guidance and support for all your SEO and analytics needs, RankLords can do it all. If you are interested in learning more about how you can help your business, please don’t hesitate to contact us today!
