Are you tired of getting more traffic to your website only to be met with crickets?
All startups and large enterprises have experienced low search engine rankings at some point in their business growth. This is because search engine algorithms are constantly changing, and it can be challenging to keep up with the latest updates. This article is for you if you need more support with your low search engine rankings, despite your best efforts!
This article provides some of the best techniques proven to obtain excellent results. It’s time to try out these five strategies to skyrocket your traffic and SEO success in 2023. And let’s be honest, we all want to be the top dog on Google SERP, right?
SEO Is Not Always A Walk In The Park!
When it comes to SEO rankings… Multiple factors can pull a brand down. A company’s website or online content may not be optimized for search engines. This can lead to low rankings. In some cases, a company’s competitors may use tactics that cause their website to rank higher in search results. Regardless of the reason, low search engine rankings can be frustrating and can have a negative impact on a company’s traffic and revenue. However, it’s important to remember that this is a common problem that many startups and businesses face!
Some steps can be taken to improve a company’s search engine rankings. This may include:
- optimizing website content
- building high-quality backlinks
- using social media platforms
- promote the brand’s online presence
With a little effort and patience, it’s possible to improve search engine rankings and drive more traffic to a company’s website. Feel free to experiment with new tactics to see what works best for your business website. The best Digital Marketing Service Providers in Delhi, always stay updated with the latest SEO guidelines. That is the key to building quality rankings. Further in the article, you can go through a list of techniques for more extensive traffic that you must implement in 2023.
#1: Have Your Audience Coming Back For More
Have you ever come across something on the internet accidentally that is now a regular thing in your life? A relatable blog, a quality news portal, or a youtube channel? The list goes on (you get the point!). There is a captivity factor that comes with quality material. In the language of SEO, we call it— Audience Retention.
Write killer content that resonates, connects, or entertains the audience, so they want to return for more. Making your content search engine friendly is the first and most crucial step in improving your traffic and SEO. In 2023, you must create high-quality, authentic, and relevant content. Not only will this keep your audience engaged, but it will also help with your search engine rankings. Here are some of the things that you can do to make your content more appealing from an SEO perspective:
- Keyword Research-
It is important to use well-researched SEO keywords throughout your content. You can use great tools such as SEMrush and UberSuggest, to carry out your keyword research. The bottom line is to find a blend of keywords that best suit your brand as per the keyword difficulty percentages.
- Catchy Titles-
Make sure that your title is concise, informative, and catchy enough. Incorporating the main keyword of your content into your tags is also important. This technique works the same for SEO content in English and other regional languages.
To catch the interest of your audience, you must pack an exemplary structure of information. You can score a better opportunity of captivating an audience with a well-structured article, post, message, or email newsletter. Who doesn’t love a good read?
#2: Optimize Your Images With Alt Tags
Good visuals attract people so much. Algorithms work in ways different from humans. Search engines can’t see images, so they rely on metadata to understand what the photos are all about. The search engine crawlers are like that one smart kid in class who wears glasses and can’t see the board very well. So these SERP crawlers rely on alt tags and file names to understand what the images on your website are all about. Ensure to include relevant keywords in the metadata to improve your search engine visibility.
- Alt Attributes-
Alt tags, also known as “alt attributes,” are like the short notes your teacher writes on the board to help you understand what’s happening. They provide a brief description of an image and are added to the HTML code of a webpage. Alt tags should be descriptive and include relevant keywords to help search engines understand your ideas.
- File Names-
File names are also important for image optimization. Like alt tags, file names should be descriptive and include relevant keywords. For example, if you have an image of a fluffy white cat, a sound file name might be “fluffy-white-cat.jpg.”
Optimizing your images with alt tags and file names is not only suitable for search engines, but it’s also good for your users. Sometimes the images are still loading on the page as the reader scrolls through the text. Thus, by providing descriptive alt tags, you can ensure that users who are unable to view the images can still understand what the picture might convey.
#3: Make Sure Your Website Is 100% Mobile Friendly
You don’t want your audience to have to squint to read your content. With more and more people using their phones to access the internet, this trend will continue in 2023 as well. It’s important to make sure your website is mobile-friendly. This means it should be easy to navigate and read on a small screen. After all, you want your audience to glide smoothly through your website and not increase the bounce rate heavily.
Here is some data from SEMrush that discusses website bounce rates:
- average bounce rate range- 41% to 55%
- optimal bounce rate range- 26% to 40%
- high bounce rate range- 46% or above
Social media is a powerful tool for driving traffic to your website. But if the audience will not have a good navigational experience, they will lose interest no matter if you serve quality material. In 2023, Nobody likes tiny text and a million scrolling issues. Make sure that your website design and development is done right to suit mobile phones. Take a look at some of the following tips:
- Use responsive design-
This enables your website to adjust automatically to fit the screen size of the device on which it is being viewed. Responsive website design ensures your website looks and functions well on any device, including phones, desktops, and tablets.
- Easy to view material-
It is crucial to make sure your text is large enough to read comfortably on a small screen. Content and graphics are an important part of website design. They should be a manageable size to be seen on mobile devices.
- Use large buttons and links-
It can be frustrating to try and tap a tiny link on a small screen. Talk about big thumb issues! Make sure your buttons and links are large enough to tap easily with a finger.
- Keep it simple-
Try to cram only a little onto your mobile website. The purpose of your website is to engage with the reader and tell them, “hey! we offer this.” It is important to stick to the essentials and keep the design clean and simple.
Test, test, test! Once you’ve made your website mobile-friendly, be sure to test it on a variety of devices to make sure it looks and functions as it should.
#4: Video Advertisement Campaigns Rule Social Media
Use social media to promote your content in 2023! Video content has become increasingly popular on social media in the past decade. It’s expected to continue to be a key trend in 2023. This includes both live videos and pre-recorded content. If you want to engage your audience and stand out on social media, incorporating video into your content strategy can be very effective. One of the best speakers on the subject of social media marketing and digital marketing, Neal Schaffer, said that 87% of businesses use videos as a marketing tool.
Social media is a powerful tool for driving traffic to your website. Share your video content on popular platforms like Facebook, Instagram, Twitter, and LinkedIn to reach a wider audience. Now you might say that keeping an eye on the budget is also important… Of course! It’s important to keep in mind that increasing your budget for social media advertising doesn’t guarantee success. It’s still important to carefully plan and execute your ad campaigns.
Moreover, it is a must to track and analyze your results to see what’s working and what’s not. By doing this, you can make informed decisions about how to allocate your budget and optimize your ad campaigns for maximum impact this year.
#5: Build High-Quality Backlinks To Gain SEO Wings
Backlinks increase the Domain Authority (DA) of your business website. But what are backlinks, you ask? Backlinks are links from other websites that point to your website. In SEO language, this means that a source is authentic if it is linked to other authentic pages. The more backlinks you have, the more popular your website appears to search engines. Backlinks from other reputable websites can help improve your search engine rankings. Focus on building relationships with other websites and earning natural backlinks rather than trying to buy or manipulate them. Boosting your search engine rankings with authentic links to support your website is just a good move in the SEO world. So how do you get backlinks?
Here are a few ways you can acquire more quality links for your business website in 2023:
- Offer a hand of friendship-
Create amazing content that attracts other relevant websites. If you have killer content on your website, other websites will be more likely to be linked to it. This is similar to showing support to relevant websites. So focus on creating informative, useful, and engaging content.
- Reach out to other websites and ask for a link-
Feel free to ask for a backlink. Just make sure to approach it in a friendly and professional way when you have quality material on your website that makes your website link-worthy for others.
- Build relationships with other websites-
One of the best ways to get backlinks is to build relationships with other websites. This can be done through guest blogging, commenting on other blogs, and collaborating on projects. Just make sure that the motive of the campaign falls in a niche that is relevant to your services.
One more thing to understand about link building is that it’s not just about quantity; it’s also about quality. If done excessively, it falls under the Black Hat SEO techniques, which may result in penalties and bans. Focus on building high-quality backlinks from reputable websites to give your website the best chance of ranking higher in search results.
Experience better website rankings this New Year 2023! By implementing these techniques for bigger traffic, you can start seeing an increase in your search engine results. However, SEO can be time-consuming and requires a lot of patience. It’s like trying to win the affection of a fickle middle school crush. But it is all about the rollercoaster ride! When your SEO efforts pay off, and you see your website ranking higher in search results, it’s all worth it. In 2023, if you want to win the love of search engines and drive more traffic to your website, get in touch with RankLords!
RankLords has been the secret sauce for SEO of various startups and business websites. With an experience of 11+ years of digital marketing in our bag, you can be completely worry-free. Take the first step towards better SEO Rankings and Website Traffic in 2023; request a quote now.