“While word of mouth is always valuable, as more people resort to Google, it only makes sense to drive them to your official landscaping business website”.
The digital era has made every business tap into creating an online presence. This includes landscaping as well. As a landscaping business, having a strong online presence is crucial for attracting new clients and increasing your revenue. Every landscaper wants qualified traffic and quality leads. This is achievable with Search Engine Optimization (SEO). Optimizing your website and online content for search engines can improve your visibility and attract more potential customers.
This article will discuss how SEO can act as a driving factor for quality leads and conversions for your landscaping business. We will highlight the importance of SEO and how to do it right to get specific results. You can buckle up your landscaping business website in 2023 by implementing the following tips. Let’s dive into it.
What Is The Need Of Landscaping SEO?
Firstly, let’s understand landscaping and the market of this industry. Landscaping is basically the creative addition of plants, gardening techniques, and the construction of structures to make a premise’s exterior look fabulous. This can also include the creation of beautiful fountains or pathways within the lawn area. This goes for both of the following:
- Residential Landscaping-
Residential landscaping involves the process of modifying the features of a piece of land, typically to improve the appearance and functionality of a property. This can involve various things, such as planting trees and shrubs, installing a garden, building retaining walls, fencing, adding outdoor lighting, constructing floral pathways, and other features. To say in simple words, the main goal of home landscaping is often to create a space that is aesthetically pleasing, easy to maintain and suited to the homeowner’s needs and preferences.
- Commercial Landscaping-
Commercial landscaping is different from residential landscaping. It is the practice of designing and maintaining the outdoor areas of a commercial property, such as an office building, metro station exteriors, or a shopping complex. The main goal of commercial landscaping is to create a pleasant and inviting outdoor space that enhances the property’s appearance. Quality commercial landscaping improves the establishment’s overall value. This can involve a variety of things, such as landscape design, installing gardens, maintaining green spaces indoors, constructing patios, installing lighting, and more.
That said, it is clear that beautiful landscaping is not one person’s job. It requires suitable material, skill level, knowledge, design creativity, and execution to blend everything in with the premise. Thus, Landscaping Services come into play. These companies create their websites to showcase past projects, reach more customers and make it easier for people to contact them. This is why Landscaping SEO is extremely crucial for such companies to gain more leads and, eventually, more clients!
Keywords People Use On Google to Lookup Landscapers
In today’s modern world, aesthetics mean a lot to different people and organizations. Having a tremendous private garden or lawn area pleases a lot of people. It enables them to indulge in many activities in the lawn area because the place is just mesmerizing. Thus, it makes more sense that everyone wants the best landscaping solutions for their residence or commercial establishment.
To get this done, many individuals and companies go to google in search of landscapers. Keywords such as “landscaping” show a recent search volume of 2,01,000. Moreover, the search volume for the keyword “landscaping design” is 14,800. The following are some of the other keywords that people use when looking for landscapers online:
- Garden design landscaping-
This keyword has a search volume of 1,600, with low competition from competitors
- Landscaping services-
This keyword has a search volume of 1,000 with low competition from competitors.
- Lawn design-
This keyword has a search volume of 1,300, with low competition from competitors
- Hardscape-
This keyword also has a search volume of 1,300, along with low competition from competitors.
- Xeriscape-
This keyword has a search volume of 1,000 with low competition from competitors.
This means a lot of people are searching for these specific keywords for which a landscape company can rank. By filtering the keywords based on difficulty level and competition, ranking can be more accessible. It creates the perfect opportunity for landscaping companies to make a solid first impression.
Tips For Optimizing Your Landscaping SEO In 2023
Since we discussed many specific activities of a landscaping business, it is clear that landscaping is a diverse work domain. Thus, SEO targeting must also be done efficiently to get task-specific leads. It is essential to regularly monitor and adjust your SEO strategies to keep up with changing algorithms and trends. With a strong online presence, you can increase your revenue and grow your landscaping business in 2023!
Here are some SEO tips for optimizing the business website of your landscaping company:
- Start with keyword research-
Identifying the right keywords to target is essential for successful SEO. Use tools like Google Keyword Planner to find relevant keywords and phrases that potential customers use to search for landscaping services. As discussed above, the keywords can be filtered on the basis of the search volume and competition from the competitor landscaping businesses in the area. You can generate unique long-tail keywords for better rankings. Once you have a list of keywords, incorporate them into your website’s content, meta tags, and alt tags to improve your search engine rankings.
- Optimize your website for mobile-
More people use their smartphones to search for products and services. It’s essential to have a mobile-friendly website. Make sure your website loads quickly and is easy to navigate on a small screen. This will not only improve the search engine rankings of your landscaping website in 2023 but also provide a better user experience for potential customers. It should clearly show the contact us page, about us page, client testimonials, social media page links, previously completed projects, and frequently asked questions.
- Claim your local business listing-
Get listed! This will make it easier for customers to find you and contact you. Having a local business listing on various sites and Google Business Profile is crucial. This helps clients to find your landscaping company’s website using Google Search and Google Maps. This can improve your visibility in local search results. Moreover, getting listed will also help you gain credibility with reviews and control your business information in an articulated manner. Claim your listing and make sure all your information is up-to-date, including your business hours, address, and contact details.
- Create high-quality content-
One of the best ways to improve your search engine rankings is by creating high-quality persona-driven content. Relevant content that answers the questions of your potential customers in search of landscaping solutions is the best way to go forward with content. This can include blog posts, articles, videos, and images. As a landscaping company, you need content that showcases your landscaping expertise and the services you offer. Make sure to optimize your content for search engines by including long tail keywords, high search intent keywords, and relevant phrases within the alt tags for images.
- Build high-quality backlinks-
Having other websites link to your website can improve your search engine rankings and credibility. Focus on building backlinks from high-quality, relevant websites, such as industry-specific pages. You can also attach link-worthy websites that your potential customers will likely visit. This can include various social media pages from Facebook and Instagram as well.
SEO is the technique that will enable your landscaping business to improve its visibility on the search engine by ranking better. By following these tips, you can improve your landscaping SEO in 2023 and attract more potential customers to your business.
Leverage On Sharing Your Landscaping Expertise
When it comes to landscaping design, there are many things to discuss. You can share many things online with SEO content on landscaping and a website to publish content upon. As discussed at the beginning of the article, landscaping covers activities like lawn design, the creation of pathways, construction, and more. This will not only help you to connect with your niche audience but also allow you to create content on some particular keywords. This can be done with keyword research tools like Google Keyword Planner, Google Ads, UberSuggest, Answer The Public, and SEMrush. If you want a constructive comparison of the features of these tools, then read this insightful blog.
Moreover, here are some of the things that will come with consistent SEO content on landscaping:
- Free Quality Leads
- Better Conversions
- Brand Awareness
- More Reach
- Broader Audience
Thus, you can share some insights with your audience on creating a visually pleasing landscape. Share as much as you can through different mediums, such as blog posts on your website, videos, infographics, social media, and more. This gives you an opportunity to tell your readers about your expertise. If not that, you can also talk about the generic principles of design, which are balance, colors, focalization, proportion, simplicity, rhythm, line, and unity.
How Does Publishing Images Help In Landscaping SEO
Just like Landscaping SEO Content helps your landscaping website rank better on Google. Similarly, the visual images also help to rank better. Let us go through some statistics to help you realize the potential of posting images. Shall we?
A report from BrightLocal stated that the websites with over 100 images recorded:
- An increase of 520% recorded with more calls
- An increase of 2717% more direction requests
- An increase of 1065% recorded with more web clicks
Moreover, they also stated that having just one image on your profile will only get you 12% site views, 3% direction requests, and 4% phone calls. That is extremely low!
Therefore, take pride in what you have to offer and show your audience more of you. Here are some of the things to keep in mind while publishing images on your landscaping website:
- Choose high-quality HD images
- Compress images to reduce the load on the site
- Make sure to add the right photos with the correct text
- Let the picture speak to the audience
- Make sure always to add alt text with images
- Make sure to add meta description with images
- Show real people in your images
For landscaping SEO images, you can show your finished projects, ongoing projects, tips and tricks, quick fixes, DIYs, materials, and many more. Moreover, you can also show the images of your staff in the process of working on a project. It is all about representation!
Landscaper SEO: Ticket To Get Free Landscaping Leads?
The marketing code for making your landscaping business website easier to discover and use is easy. You must optimize your landscaping website and online presence. When consumers search for landscaping services, you might appear on the first page of Google. The goal of an SEO strategy for your landscape designing company should be to produce more leads for your company. This is how organic (unpaid) SEO rankings generate leads. Not just any leads, but free leads!
You can also boost your landscaping website with inorganic rankings. This can be done with the help of a Pay Per Click (PPC) Ad Campaign. However, it is not mandatory. You can still gain much quality leads with organic rankings itself.
The Key Takeaways
To sum it up, it makes no difference whether you operate as a residential or commercial landscaper. It also doesn’t matter if you have big machines or if you just use a few pieces of equipment. Quality SEO landscaping strategies would be extremely beneficial for your brand. Get in touch with RankLords today.
RankLords is one of the top digital marketing agencies based in Delhi. With over 11+ years of experience in the industry, we have served clients from various business domains. We take care of everything for your landscaping business website, from keyword research to link building, lead generation, quality content, organic rankings, and inorganic rankings. Invest in quality Landscaping SEO Services customized just for your brand. Get a quote from us right away!
