Gone are the days when print media advertisements used to be the only means for spreading the word. Last year recorded that 63% of firms have boosted their digital marketing spending.
Be it due to the covid-19 pandemic or other growth reasons; digital marketing has topped the advertisement game. Digital marketing is expected to expand at a compound annual growth rate of 9% between 2020 and 2026. So if you haven’t already indulged in it, this gives you a clear indication regarding why you should also look more into digital marketing. Tactics such as Facebook Ads and Google Ads boost your business growth in a new direction.
This article gives a brief comparative analysis of the best ways to bring Traffic to website. We are throwing some light upon the quickest ways to promote your brand with Facebook Ads and Google Ads. We will also provide insight into which one of these is cheaper. So let’s get into it.
Traffic To Website And The Boom Of Social Media
Social Media Marketing has brought many startups to a place they did not imagine reaching so early. Bringing Traffic to a website has become much easier with social media ads. However, if you are still new to this, then Ta-da! You are not alone. Thousands of businesses and startups are still transitioning toward digital marketing.
The good thing about this boom of social media advertisements is that it is now accessible to every business willing to try. Various B2B and B2C businesses are making full use of running ads. Below are some of the best and most popular social media ads that digital marketers will run in 2022. Take a quick look!
- Facebook Ads
- Twitter Ads
- LinkedIn Ads
- Instagram Ads
- Youtube Ads
- Pinterest Ads
It depends upon the domain of your business, processing and goals on which of these ad platforms will bring the most Traffic to your website. For instance, an online store might gain the best Traffic from Pinterest Ads, Instagram Ads, and Facebook Ads. On the other hand, a real estate brand might score the right Traffic from Linkedin Ads and Facebook Ads. You can see that Facebook Ads emerges as one of the top platforms to run ads for driving Traffic to your website.
However, Google Ads tops Facebook Ads in many ways. We believe a brief comparative analysis would be the best way to determine the differences. Let’s dig deeper into it.
Rank Better With Google Ads
If you are looking for a one-word direct answer if the costs of GoogleAds are higher than FacebookAds, then YES, it is. GoogleAds are costlier than FacebookAds. Though, there is a catch to it. This is if you only account for the upfront cost, i.e., the cost of ad placement.
The reason is that GoogleAds are a lot more advanced than Facebook ads in many ways. Here are some of the benefits of google ads:
- Larger User Base-
Google delivers more than 3.5 billion daily and 99,000 searches per second, as recorded in 2022 live internet statistics. With such a large user base, the chances of reaching your target audience are much higher than any platform.
- Quality Leads-
One of the reasons for quality leads from GoogleAds can be due to their more extensive user base. With an accurate audience reach, you can get in touch with people interested in your services. This leads to more conversions which make up for the high ad prices.
- Better Targeting-
Google gives you more targeting options to place your ad. You can be more accurate with demographic options such as age, gender, location, interests, occupation, nationality, etc.
Now let’s see what the best points about using Facebook ads to drive traffic to a website are.
Get A Grasp On Facebook Ads
FacebookAds are a very efficient way to build up awareness of your brand. They have a slightly lower conversion rate than GoogleAds (i.e., the reach you get will not give you many customers). So the rate at which people see your ad will be lower compared to the rate at which they convert into your customers. But still, there are many upsides to this platform.
- Ease Of Access-
FacebookAds are very easy and convenient to manage. The interface is straightforward. The Facebook ad manager allows you to check out what types of other ads businesses run. This makes it easier to see if you can learn anything from their strategy.
- Wide Reach-
FacebookAds allows more users to find out about your business. They then explore your pages to get the hang of your offerings. This adds to your visibility and your brand awareness among the audience. In the long run, this can help you in many ways.
Depending upon the goal of your business and the ad campaign, you can choose FacebookAds for building up your brand awareness.
The Google Display Network
Facebook Advertising is limited to Facebook and Instagram sites only. But Google has a broader array of channels on which ads may show. With GoogleAds, you can contact individuals by leveraging the Google.com search engine and much more that comes with it. The whole Google Display Network. Many websites display advertisements, including Google Finance, Gmail, Blogger, and YouTube. Many mobile sites and applications are also part of this network. It captures over 34% of all online ad spending and about 10% of all marketing budgets.
Now, if you are wondering what the distinction is between the Google Search Network and the Google Display network, here it is. The Search Network functions as a demand harvester. It means your advertising captures customer intent. Whereas the Display Network functions as a demand generator. It means your ads are creating awareness. Therefore, this vast network is another edge that GoogleAds has over FacebookAds.
Get The Golden Information: Touch Points
The conversion route in Google Analytics has a wholesome metric for analysis. It depicts touch points from sentiments to purchases. It is okay if you are entirely new to these metrics because we will elaborate more on them.
When a buyer decides to avail of your product, certain factors drive them to take action. The brand persona, story, innovation, purchasing moment, and customer experience are all critical factors. Scrolling through customer reviews leads other customers to trust a brand more. These points reach the customer regardless of the sequence. However, the consumer will be confused if the brand does not offer a consistent CTA message. They might also avoid the brand. Thus, TouchPoints and CTA messaging are critical in any ads you run.
So coming back to the topic of discussion, what are the Customer Touch Points? They are customer contact points with your online platforms from start to finish. For example, customers may find your business online or in an ad, see ratings and reviews, visit your website, shop at your retail store, or contact your customer service. These are all the touch points. They show all the places your customer has been before finally taking the end action. Sometimes you can find exciting buying patterns while going through these.
It can comprise over 12 touch points in a user’s buying journey. So never assume there are just one or two points of interaction. With this, you might know more factors that lead a customer to buy your service or product. That certain information is a jackpot for every business!
Be Ready For The Testing
Since advertising has become very fast-paced on both of the platforms mentioned above. So you will need to try things regularly because things change. You should also set up conversion tracking before you begin your campaigns. It will help you understand the reach of your ad better. It will give you a lot of information, such as:
- which page is bringing you the most audience
- how many impressions did your ad get
- how many people took the call to action
Hence, you must be prepared to perform a lot of testing. This will help you find something that regularly effectively works for your business.
Drive Traffic To Your Website Without Breaking The Bank
The first step towards learning how to get more Traffic to your website without breaking the bank involves you broadening your thoughts. Most B2B and B2C businesses rely on ads to gain Traffic. As mentioned in the article, customers coming from GoogleAds are usually very high quality. Thus it can be more expensive than FacebookAds. However, if your business is getting more leads, conversions and projects, then the cost of ads can be recovered. This is called Return Of Investments, which is discussed further in our next topic.
The Return On Investment Is What Matters
It does not matter how much you spend; the more important thing is to pick the best platform for your ad placement. This will help you reach the type of audience you wish to rank for. Here is an example for you. If a spend of 200 rupees on FacebookAds brings you zero return and a spend of 500 rupees on GoogleAds brings you a return of 30,000 through a new project, which one is a better deal? In this case, it is GoogleAds.
Hence, for the most part, it is not about the cheaper cost of the ad placement. It is about the return on investment that the ad brings with it. Testing different ad platforms determine which works best for your business.
Could A Blended Approach Yield You Better?
You can perform at your maximum potential using both ad platforms simultaneously. Give more time to monitor, optimize, and reallocate the budget to what best serves the business in real time. The modern-day world works in faster ways. With all the gadgets and access, everyone is going online to make buying decisions. It ranges for all sorts of things from buying an oven to opting for a study course.
The following are the five steps of the decision-making process of a buyer:
- Identifying The Need
- Gathering Information
- Evaluating Alternatives
- The Purchase Decision
- The Post-Purchase Phase
These five steps involve active use of google searches and the internet. Nowadays, this is a natural process of purchasing. It starts from the internet and ends at the internet. So try not to limit yourself to just one ad platform. Spread your wing farther than just one ad platform. At the same time, planning sets your budget for both GoogleAds and FacebookAds.
So the crux of the matter is that using the right platform and accounting for the overall returns will help you understand which platform will work best for you. If you mindfully invest in social media ad placements, you will be able to skyrocket the Traffic to your website in a more effective and time-saving way.
We hope this article has given you valuable insight into the costs of GoogleAds and FacebookAds. The points such as user base, ease of access, targeting, conversion rate, google display network, rate of investment and touch points are some of the good things you can take away from this article. We are sure this information will help you plan and budget your campaigns much smarter. Drive your website traffic to full excellence now!
If you want a better understanding of what will work best for your website Traffic, RankLords is here to help. Look no further because we have over 11 years of experience in digital marketing. We assist companies with their website design, ad placements and other marketing initiatives.