“The website bridges the gap between the virtual and the real world. It is the place of transition between the two.”
Everyone wants this transition to be smooth. You would agree that there is nothing better than a business website allowing smooth navigation and quality exchange of information. To drive maximum ROI, as a business owner, you must consider optimizing your website for search engines. Creating a business website is possible if it can rank on Google. This brings us to our topic of today—Google versus Bing!
This article will give you a walkthrough on optimizing your website for Google versus Bing. There are many search engines in 2023, but Google and Bing are the most comprehensive in many ways. Once you thoroughly read this article, we are sure you will get a good insight into optimizing your website for Google versus Bing. Let’s go!
Optimizing Your Website: Why Even Care?
There are a thousand things to pay attention to when starting a business. Amidst the rubble, some business owners think having a website would take care of their online presence. However, that is not the case. Optimizing your website is as crucial as creating one. As you may or may not know, Google recently updated its Webmaster Guidelines, now known as the Google Search Essentials. Your website’s ranking and visibility depend on how it is indexed on the search engine. Since the new and updated guidelines release, optimizing your website has become a must in 2023. All startup owners must know the impact of Search Essentials on business websites. Optimizing your website per these guidelines is the key to a good ranking. Some of the reasons why you need to look into it:
- The need for qualified traffic-
A well-optimized website improves user experience, increases your visibility on search engines, and drives more qualified traffic to your site. Optimizing your website is crucial for the success of your business.
- Better visibility and discoverability-
One of the main benefits of optimizing your website is that it can help you rank higher in search engine results. When your website appears at the top of the search results, it increases the likelihood that people will click on it, leading to increased traffic and potential customers.
- Conversions and customer retention-
When visitors can easily find what they are looking for and easily navigate your site, they are more likely to stay longer and potentially make a purchase. This can increase conversions, brand loyalty, customer retention, and, eventually, revenue for your business.
- Reputation and credibility-
Optimizing your website can also positively impact your brand’s reputation. In addition to attracting more traffic, a well-optimized website provides a better user experience. A professional and user-friendly website can help establish trust and credibility with your audience.
RankLords, the best digital marketing agency in Delhi, helps clients with quality website SEO. We help our clients with digital marketing and take them from “Why should we prioritize website optimization?” to “How can we optimize our website better?”
Worldwide Market Share of Search Engines: Google versus Bing
Optimizing your website is a crucial step in attracting and retaining visitors. This is something that should be a top priority for any startup, business, or organization with an online presence. As of December 2022, the following were the most popular search engines based on worldwide market share:
Maintaining the top spot in the list of search engines worldwide, Google has a market share of a whooping 92.57% worldwide.
Second to Google, we have Bing with a market share of 3.04%, and all the credit goes to its quality features. Many people prefer doing SEO on Bing rather than Google.
This search engine was also once trendy for email services and search results. However, Gmail is better and more user-friendly. Yahoo still has a market share of 1.24% worldwide.
Other search engines like Baidu, DuckDuckGo, and Yandex are some of the best due to their special functionalities. Now that you know about the market share and the popularity of these search engines, let’s see how SEO is different in Google versus Bing.
Optimizing Your Website on the Google Search Engine
First, let’s start with Google! As the dominant search engine with a market share of over 90%, optimizing your website for Google should be your top priority. Here’s a walkthrough on how to optimize your website for each of these search engines.
- Conduct keyword research-
Identifying the keywords and phrases most relevant to your business and content is crucial for optimizing your website for Google. Use tools like Google’s Keyword Planner to discover which keywords are most popular and how much competition there is for them.
- Optimize your website’s title tags and meta descriptions-
These snippets of text appear in the search results and play a significant role in determining whether or not a user clicks on your website. Make sure that your title tags and meta descriptions accurately reflect the content on your website and include your target keywords.
- Use header tags-
Google uses header tags (H1, H2, etc.) to understand the hierarchy of your content. Use them to organize your content on the website. This signals Google regarding the essential parts of the material and the focus of the topic.
- Improve your website’s loading speed-
Google takes loading speed into consideration when ranking websites. Thus it is essential to make sure your website loads quickly. Use tools like Google’s PageSpeed Insights to identify areas for improvement.
- Using alt tags for images-
Search engines can’t see images, but they can read the text in the alt tags associated with those images. Make sure to include descriptive, keyword-rich alt tags on all of the photos on your website.
Bringing more visitors and potential customers from the Google Search Engine to your site can be much easier using these SEO best practices. With the best digital marketing agency in Delhi, you can ensure that your business website ranks as accurately as possible.
Optimizing Your Website on the Bing Search Engine
Moving on to the second-best search engine in the world- Bing. While not as dominant as Google, Bing still has a significant market share, as discussed in the article. It is popular in the United States, China, Japan, France, and India. Thus it’s worth optimizing your website for this search engine as well. Here are a few key steps to take:
- Claiming your website on Bing-
The Bing Webmaster Tools is a free service that allows you to submit your website to Bing and track its performance. This is much like creating a Google Business Profile to get listed.
- Using Bing’s SEO Analyzer-
This is a tool that analyzes your website and provides recommendations for improving its SEO. The SEO Analyzer gives you better insights into the performance of your content and the website on a weekly, monthly, and yearly basis.
- Optimizing your website with metadata-
This is common for all search engines, and it’s important to ensure your title tags and meta descriptions accurately reflect the content on your website. Moreover, it is also crucial that they include your target keywords.
- Use header tags-
Using header tags can help Bing understand the hierarchy of the content published through your business website.
Google versus Bing: Major SEO Difference
The Google Search Essential guidelines tell users to build specific website pages. A good seo company in Delhi can help businesses to achieve this with the help of keyword research and quality SEO tactics. As we discussed above, it is done based on keyword analysis. However, Google tells us to prioritize topical relevance over exact-match keywords. Let us simplify this more for you… Topical relevance just means that Google wants individuals and businesses to be more aware of the content they put out while taking up SEO marketing activities. This is done in regard to the core concept of the website. For instance, if your website is about “fine dining,” then the content and the keywords must also be about the same niche. The topical relevance is the result of quality content + quality keyword research.
Bing, on the other hand, suggests a different guideline for conducting SEO. This search engine prefers the use of simple keywords that exactly match the ones typed in the search query. The search results on Bing are very comprehensive and offer specially curated answers in response. However, unlike Google, over-optimization does not perform very well on Bing. Moreover, the following are some of the things where Bing is better than Google:
- Image Search-
Bing is known to provide better image searches in comparison to Google. Have you ever searched for something on Google and found a vague LinkedIn profile picture result in the “Images” tab? Yes? That is because Google needs to improve at ranking all the images as per the search query. Try Bing in that case.
- Video Search-
With Bing, if you search for a video topic, you will not be directed to another app. Bing will show you results in a grid format, and you can watch the videos on the search engine result page itself. However, Google will take video searches to YouTube, which is separate from the search engine. YouTube does offer substantial information, but if you are not a fan of being directed to a different page each time you search for a video, then Bing might work as your next default search engine.
- Voice Search-
Did you know that Amazon’s Alexa was famously powered by Bing? Searches like “Alexa, play jazz music” are input from voice assistant devices. These search queries are further entered into the search engine, and then the results are fetched. Thus a lot of daily search queries on Bing come from voice searches. Optimizing your website to rank for these results is quite functional!
Secret SEO Weapon For Better Rankings
SEO is the practice of optimizing your website to rank as highly as possible in search engine results. The higher your website ranks, the more likely people are to find it when they search for terms related to your business. As a business owner in the digital world, you know that having a website is a key component of your online presence. But you will need more than just a website to do it for you in 2023. It is just not enough! You want people to be able to find it, too. That’s where search engine optimization comes in handy.
The secret weapon to better rankings is optimizing your website for both Google and Bing. Since these search engines are one of the most popular and comprehensive ones, with more people finding your website, you have a better chance of turning those visitors into customers. By following the tactics given in the article for both Google and Bing, you can ensure that your website is optimized for both search engines and has the best chance of attracting and retaining visitors. With the SEO best practices, ensure that your business website ranks as highly as possible in search engine results, bringing more visitors and potential customers to your website.
The Crux: Google versus Bing
When it comes to search engines, the two major players to consider are Google and Bing. Optimizing your website for both Google and Bing is essential for the success of your business. It can improve your search engine rankings, provide a better user experience, and enhance your brand’s reputation. It can make all the difference in the success of your business! So don’t underestimate the power of optimizing your website. Sail the SEO boat on Google as well as Bing with the Best SEO Company in Delhi—RankLords.