“Some say that Search Engine Optimization is a subset of Social Media Marketing… However, this is so untrue.”
If we were to represent search engine optimization and social media marketing through a Venn diagram, then they would both intersect. SEO and SMM are both different strategies on their own. Some of the best marketers are known to use these strategies in a way that multiplies the combined output. Digital marketing projects holistically boost web rankings, visibility, and engagement with an impactful blend of these tactics. So this mini guide will explore how paired SEO and SMM can help you pack a powerful punch!
We are sure you will not look at SEO and SMM separately once you get through this 7-minute read guidebook. You can also pick up some strategies for your digital marketing projects that we recommend further in the article. Now bring out that notepad, and let’s dive right into it!
Digital Marketing Projects And Golden Marketing Strategies
We know that search engine optimization (SEO) and social media marketing (SMM) are two essential strategies for building a brand online. While they may seem unrelated, they can complement each other and work together to boost a brand’s online presence. Think of it this way… SEO is the core, and SMM is the face of a business website! By mixing and matching different SEO and SMM strategies, many famous brands like Dove and Gillette have run some thought-provoking campaigns.
- Gillette Campaign: The Best Men Can Be
This campaign was presented as an idea of modern manhood. The ad campaign infused an idea of how showing emotions and caring for beloved people is, in fact, positive masculinity. The ad campaign was well received among the masses, with a 30 million view count and the hashtag #GilletteAd.
- Dove Campaign: Show Us
Another example of a well-received campaign is the Dove #ShowUs campaign. This social media marketing campaign presented the idea that beauty comes in many forms, shapes, and sizes. The hashtag was used over 7 million times on popular social media platforms. The campaign successfully reached the target audience with a great message and delivery.
These campaigns aim to communicate and make a positive impression on the target audience. SEO helps these campaigns to increase their visibility and rankings. Simultaneously, SMM helps to build brand awareness and engagement with customers. Both are important for the success of a brand. SEO is the core that allows the brand to be found, and SMM is the face that helps the brand to be remembered.
An Overview Of Search Engine Optimization— The Core
Let’s first get into an overview of SEO as a tactic in itself. SEO ensures that a website appears at the top of search engine results pages (SERPs) for relevant keywords. It helps to increase visibility and drive traffic to a brand’s website. This is done by:
- optimizing the website’s content
- optimizing the website’s metadata
- optimizing the code and structure
- building backlinks from other websites
Some best ways to take up search engine optimization are using title tags, meta descriptions, authentic content, helpful material, catchy headings, quality backlinks, and high-resolution compressed images. Moreover, SEO also involves making the landing pages more seamless for the users. Since the landing page is the spot where a customer finally gets converted, all brands make it a priority to optimize the landing pages and the website pages as well. Expand your SEO knowledge with this informative blog that covers the main 5 strategies to skyrocket your traffic and SEO success.
An Overview Of Social Media Marketing— The Face
SMM, however, is focused on building a brand’s presence. This tactic focuses on engaging with audiences on social media platforms. SMM helps build brand awareness and loyalty and can drive traffic to a brand’s website. This can include:
- creating content formats
- sharing social media posts
- running social media ads
- interacting with followers
Social media marketing strategies generate engagement and drive traffic for digital marketing projects. Some of the best ways to take up social media marketing are by dabbling into trends, viral discussions, tweets, creating reels, theme-based Instagram posts, youtube shorts, long-form videos, blogging, podcast marketing, and much more. If you are looking for a quality social media marketing agency in Delhi offering value-based SMM services, then reach out to RankLords. Now let’s talk about the different channels for implementing social media marketing tactics, shall we?
India’s Most Used Social Media Platforms In 2022
The rise of social media platforms in recent years has led to an explosion in the number of people using these platforms to connect with friends, family, and businesses. As a result, social media has become an essential component of any marketing strategy. To back this up with some statistics, India has the highest number of social media accounts which is 11.5 per user. Moreover, as per Backlinko, Gen Z and millennials in India use about 8.5 social media platforms daily. Have a look at India’s most used social media platforms in the year 2022:
Soon after the ban of TikTok in India, many new replica platforms were serving the same features for the people. One of these platforms is Moj, India’s #1 short video app. With an active user base of around 300 million, this rising platform has replaced TikTok in India. This little context brings us back to the fact that India is home to a big population with access to the internet and multiple social media platforms. With so many platforms surfacing, social media marketing is a powerful tool for brands looking to build their online presence.
To take it forward for brands, creating social media strategy that complies with overall business goals is important. This should include setting clear objectives, identifying target audiences, and creating a content calendar. Brands should also be consistent in their content creation and engagement and track their progress using analytics tools.
Integration Of Strategies On Social Media Platforms
Social media platforms are a boon when reaching out to a large audience. The best part about social media is that there are different platforms for different needs. For instance, LinkedIn is one of the best platforms for B2B brands to engage and spread the word about their services. By creating relevant and interesting content, a brand can build a following and increase the chances of its campaign going viral. The following are some ways in which the integration of SEO tactics and SEM tactics generates a buzz for the brands.
Using SEO and SMM, a brand can increase the chances of its digital marketing campaign resonating with its target audience. Since data-driven SEO tactics will back the social media marketing efforts, brands get goal-oriented results. They drive more traffic to their website and eventually boost their conversion rate. It is important to track and measure the campaign’s performance to optimize it for the best results.
Impactful Online Presence:
With the combined power of SEO and SMM, a brand can create a powerful online presence. For example, social media platforms such as Facebook and Twitter can be used to build backlinks to a brand’s website, which can help to boost its search engine rankings. Additionally, optimizing a brand’s website for search engines can make it easier for visibility and share the brand’s content on social media.
Boosted Search Rankings:
Another way SEO can help SMM is by including keywords in the content, which will make it more likely to appear in search results. This will drive more traffic to the website and social media page. Brands can also use Social media to research their target audience and determine what kind of content they are interested in.
Additionally, the company can also use social media to gather customer feedback. This can later be used to improve the brand’s website content and SEO strategy. Thus integration of SEO and SMM strategies together is a win-win!
What Does A Social Media Marketing Agency Offer?
All comprehensive digital marketing strategies often combine several different tactics and channels rather than relying on one single approach. Depending upon the needs of a brand, these strategies are put to the best use. A quality social media marketing agency in Delhi offers various packages for SEO and SMM. Let’s take a look at some of the services that fall under the head of social media marketing:
- Backlinking And Social Media
Since backlinks are a key factor in boosting the domain authority of a brand’s website, the use of social media platforms to create backlinks to a website works well. Brands use social media platforms to monitor their brand mentions and respond to customer feedback. This improves customer satisfaction and enhances brand reputation. Also, they use social media accounts to keep customers updated with the latest news, promotions, and events. This boosts brand engagement and customer loyalty.
- Pay Per Click Advertising
One of the best ways to take SMM forward is by using paid social media advertising. As we discussed, the Dove and Gillette campaigns have been good ad campaigns. Running social media ads allows brands to reach new audiences and drive website traffic Basically, the brands are charged for every click their ad receives. This is done through platforms such as Google Ads and Facebook Ads. Brands use A/B testing to optimize their ads and find the best-performing ones. They target specific demographics, locations, and interests to reach their desired audience. These ads appear in search results, websites, and social media platforms.
- Content Marketing Services
Content marketing aims to establish a brand as a trusted authority in its industry and drive website traffic and sales. Creating and distributing valuable and relevant content to attract and engage a specific target audience. This can include blog posts, infographics, videos, and e-books. Backed with SEO strategies, authentic content rich in valuable keywords, hashtags, information, backlinks, videos, and more performs well on social media.
- Influencer Marketing
Influencer marketing involves collaborating with people who have a large following on social media in order to reach a wider audience. If a beauty influencer shares their story on the benefits of skin creams, then it is more likely that their community would want to try the product. By partnering with influencers in the brand’s industry, a brand can tap into the influencer’s audience and increase the chances of their campaign resonating with the target audience. Thus, influencer marketing is an effective way to reach a target audience and build trust.
Many brands make the best use of these services with digital marketing packages that fit them the best. But one thing stays consistent, and that is the use of SEO in all Social Media Marketing Strategies. With SEO techniques such as keyword research, meta tags, and backlink building. All these strategies perform wonderfully.
The Crux— SMM Is Incomplete Without SEO
Social media marketing is a powerful tool for brands looking to build their online presence and engage with their audience. By creating an SMM strategy that aligns with overall business goals, brands can increase their reach and engagement and drive website traffic. Nevertheless, search engine optimization (SEO) is also equally important! These are both important strategies for building a brand online. These strategies can work together to boost a brand’s online presence. Take control of your online presence with strong organic rankings. If you want to boost your website’s traffic and revenue with top-notch organic SEO rankings, get in touch with the Best SEO Company in Delhi— RankLords!
If you are interested in knowing more, check out our quality digital marketing packages today. We offer value-based SMM services backed by the power of SEO so that all brands can make the most out of their online presence.